I suppose that when Dean first concocted the idea of jiggysticks and then later put his vision into place, he had no concept how far he would go with this product. Building a website, working with a graphic artist, and filling a few orders now and then has been completely enthralling.
Over the past year we have perfected the formula, tweaking it ever so slightly until it's sublimely perfect. I claim the distinction of being a lip balm aficionado...it's in my genes, remember? I would not be satisfied until jiggystick had the smoothest and most supreme attribute of any hand-crafted lip balm on the market.
We've had a blast soliciting visitors who dropped by to help with production; even Kelly, who is an actual chemist by occupation.
The labels have gone through several redesigns and reiterations as well.
Designing new flavors has undoubtedly been the most fun.
Knowing that we had a work in progress, we looked forward to each new innovation as a progression to perfection. One of the most satisfying aspects to emerge with the jiggystick vision has been to memorialize children that have passed away much too soon. To date, we have been honored to be involved with Maddie Mango and Huckleberry Hike.
Which brings jiggystick to the point of making the ultimate decision...go big or go home?
Officially...jiggystick will be going BIG!
The jiggystick site has been completely redesigned thanks to amazing and talented professionals. Pop on over and take a peak. I think you will love it too!
Here is an excerpt from the section called "Our Purpose"...the vision behind the jiggystick product.
In memory of...
A beautiful spring day in March 2008 tragically changed our family forever. Our adorable 15 year old daughter Jocie heartbreakingly passed away in a skiing accident in Northern Utah. Only those that have experienced the dark mourning that comes with losing a child can understand the helpless, senseless, haunting feeling that follows you like a dark shadow. As her father, I had this desire...an unquenchable thirst to somehow memorialize our beloved daughter. During this initial phase of mourning, for an unknown reason I became attracted to and started keeping bees. Observing a thriving, living, active colony of bees was both therapeutic and healing. I honestly believe the bees saved me.
In addition to delicious honey, my first harvest also produced a considerable amount of pure golden beeswax which intrigued me. Jocie who was well known by her nickname” Jiggy”, constantly carried a tube of lip balm with her. And just like that…jiggystick was created!
When you are over visiting the newly designed site...make sure you check out the recipe section too. I'll continue to add new ones, as I LOVE cooking with honey at my house!
This week we have been busy working in the lab to contrive a dreamy and delicious winter scent...to be revealed soon! I can hardly wait to add it to Christmas stockings and packages.
There are several reasons really...
-because our treasured daughter "Jiggy" lived her life with absolutely no regrets; loving every element of every detail of every day. Jiggystick lip balm immortalizes her legacy.
-because every day that I pass a red-haired child and my heart shatters all over again, I have something to focus my anguish on.
-because tragedy can befall anyone...and if it does, you too can persevere by defining your own jiggystick dream.
-because sometimes the life you live isn't the life you planned on.
-because the world could use a little bit of fun in the form of a lip balm.
-and finally because we envision becoming the Kleenex of tissues...the Xerox of copiers...and the jiggystick of lip balms. Go big or go home remember?
When reaching for a lip balm we want to hear..."Do you have any jiggystick!"